Conceived by longtime business partners Dwayne Johnson and Dany Garcia, Athleticon represents a groundbreaking venture in the realm of fitness entertainment. Scheduled to unfold at the Georgia World Congress Center in Atlanta, GA, this live event spans two days of immersive experiences.

Drawing from their extensive experience and collaborative vision, Athleticon merges athletics, wellness, and entertainment into a meticulously curated program. Integrated seamlessly into the robust portfolios of Seven Bucks Companies and The Garcia Companies, Athleticon promises an unparalleled experience, driven by Garcia and Johnson's commitment to authenticity and compelling narratives, albeit presented in a fresh and innovative manner.